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Writer's pictureDonna Roggio

This One Skill Changed My Life — and It’s Not What You Think


As a business owner, I thought I had it all figured out. Like many entrepreneurs, I did the business owner dance — hiring, training, putting out fires, and squeezing in some fun along the way (because, let’s face it, salon life is fun).


But while the money was coming in, my life didn’t truly change until I learned one skill that shifted everything: controlling the money.


Yes, understanding how money flows in and out of my business completely transformed not only my career — but also my future.





Fast forward ten years, countless flights, and a few hard-earned lessons later, I sold my thriving business and retired to Ibiza — a dreamy island off the coast of Spain.


I know, right? What a pace change! But here’s the thing — I love business owners.


I love working with those who are ambitious, creative, and willing to put in the effort to make their dreams a reality. And my mission is simple: I want more of us to live those dreams now, not wait until we’re too old or too burned out to enjoy them.


The Lesson That Changed Everything


When I started diving into the financial side of my business, something magical happened. The more I understood where the money was going, the better decisions I could make.


  • I learned how to cut unnecessary spending.

  • I reinvested those savings into my team and the business.

  • I increased profits without adding stress.


That business still thrives today, even without me at the helm. And now, I have the joy of working with other entrepreneurs to help them achieve financial freedom and build businesses that truly support their dreams.


Why You’re Here


If you’ve made it this far, I don’t believe it’s a coincidence. You’re here because something in you knows that leveling up your financial skills is the key to the future you envision.


And the good news? I can help.


What I Offer


I make the process simple, approachable, and easy to follow. No confusing jargon — just practical steps to:


  • Get your business finances organized.

  • Teach you the essential money skills you need to thrive.

  • Empower you with a proven system that puts you in control.


And the best part? You’ll join a community of like-minded entrepreneurs who are cheering for you every step of the way. Think of us as your personal squad of business besties, all committed to helping each other succeed.


Ready to Take the Leap?


Your dream business is waiting for you. The freedom, confidence, and success you crave are closer than you think—you just need the right tools and guidance to make it happen.

If this feels like your moment, I’d love to chat. Schedule a call with me today, and let’s map out your path to financial freedom and business success.





Let’s make your dreams a reality — together.

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